ROLE: ILLUSTRATOR
I was asked to redesign some team merchandise for a luxury interior design studio in Mumbai, India.
I was given access to their portfolio to create a sort of dream space that was an amalgamation of their style and the things they like to construct, along with a couple of easter eggs for members of the team to find themselves. The logo had to be front and center here as these t-shirts were specifically made to be worn at handover parties with clients, where the team was eager to be photographed wearing Essajees merch. Rough sketches first clarified the rough structure of the back of the t shirt, featuring spiral staircases, arches with French windows, classic chairs, lots of plants and the Essajees mascot dog, Steffie. We slowly worked towards a colour palette that played with their brand colours of gold and blue, and in the end went with gold blue and grey. The team was keen on having the staircase go from back to front, so that was incorporated into the illustration as well.
There were a few small touch points that were just for the team, like this little hand-written message on the sleeve, and a message from the founder on a painting within the illustration.
