ROLE: DESIGNER, ILLUSTRATOR
A wedding invite suite custom created for the couple, starting from the first save the date, through invites and going to favors and items at the venue.
This being a wedding that blended their cultures, the clients felt strongly that their stationery should reflect this: we landed on a fresh take on Indian block print floral motifs, re-imagined as romantic wedding florals in a blue and white palette, using traditional scripts and typefaces to add to its classic charm.
the first part of the process was to create a few flowers that we could make a repeat pattern out of: this took very direct inspiration from the geometric and regular shapes of Indian block printing, which is a process commonly seen on fabrics, including wedding attire.
The flowers were made a bit more western instead of a totally typical, geometric block print pattern. I created a repeat pattern using the shapes in a more random way, which is more in line with wedding floral artwork. We decided our palette would also be a very traditional white, grey and French blue, contrasted with the . We also chose a calligraphy style that was a modern Spencerian and a typeface for text that is a modern take on Bookmans from the 1900s, adding to the sense of blending various influences that is at the core of the couple's union.
The simple save the date card was letterpressed with screen printed colours to do justice to the design inspiration.
As we moved towards the final invitations, we started looking at more modern influences for design, and how to make a show-stopping invite that friends and family would want to preserve for a long time, while also keeping the spirit of the design work done up to this point.
We presented several options for how to expand our idea into a full invite suite: the brief was to make sure that the floral design was celebrated in a new way, being layered and used extensively in subtle ways.
A heavy emboss on the flower for the RSVP card
The floral pattern was brought in through white on white screen print in over 10 layers, for a heavy texture that showed through the booklet's paper
The main card had a deboss on flowers and text to mimic letterpress and more flowers pasted on to complete a crest
The cards were sealed in a die-cut booklet with debossed art and hand sealed with a custom wax seal
The complete suite
We also brought this invite suite to an e-vite: This scrolls vertically as a PDF, so it was made vertically contiguous, and emulates the cotton paper texture and blind emboss that was used extensively on physical invites.
